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Smart CRM AI at Inbound 2025ChatGPT said: Rejoignez Yamini Rangan, CEO de HubSpot, alors qu’elle explore le pouvoir transformateur de l’IA dans le paysage marketing actuel à INBOUND. Cette keynote aborde des questions profondes sur nos identités, le rôle de la technologie et la manière dont les entreprises peuvent s’adapter pour prospérer dans un monde digital en constante évolution. Dans cette session captivante, vous découvrirez : Les défis liés à l’adaptation aux changements induits par l’IA dans le comportement des clients et les stratégies marketing. Un nouveau playbook de croissance, appelé The Loop, pensé pour l’ère de l’IA et mettant en avant le partenariat entre créativité humaine et efficacité de l’IA. Quatre étapes clés : exprimer l’identité de votre marque, personnaliser vos messages pour chaque client, amplifier votre portée via plusieurs canaux, et évoluer en continu grâce aux données en temps réel. Yamini partage également des anecdotes personnelles, dont un moment émouvant avec son fils autour de la préparation pour l’avenir, rendant son propos à la fois humain et inspirant. Elle insiste sur l’importance de comprendre l’intention des clients et sur le passage du traditionnel entonnoir marketing vers une approche plus dynamique et réactive. Les enseignements clés incluent : Mettre en avant l’authenticité humaine tout en exploitant l’IA pour renforcer la pertinence du contenu. Déployer des stratégies pour améliorer l’engagement et la conversion grâce à une communication personnalisée. La nécessité de diversifier les canaux marketing afin de rencontrer vos clients là où ils se trouvent, y compris sur les réseaux sociaux et les plateformes pilotées par l’IA. Regardez cette keynote pour obtenir des insights concrets qui renforceront vos stratégies marketing et vous aideront à naviguer dans les complexités du digital d’aujourd’hui. 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