Creation of a website optimized for traffic and conversion
Our work on Composil's website took place during the 1st quarter of 2023. This Belgian company specializing in professional carpet cleaning and replacement wanted to refresh its website, improve its conversion, but above all integrate its new service intelligently into the logic of their offerings.
Give the site a facelift
Develop online awareness and attract traffic to the site
Boost conversion on the site and obtain quality leads
Integrate the new service on the site with a view to the sustainability of the carpet.
At the start of our collaboration, we had :
- An average of 1,500 visitors per month
- 76% bounce rate
- No view of conversion
- No view of customers
- Very little data on site performance, as we had no control over it
Monthly visitors
The SEO of all pages was carried out in 3 languages (FR, EN, NL), driving relevant organic traffic to the new website.
Online leads
The architecture of the pages, the placement and design of the buttons, the conversion tools - everything has been thought out so that the browser can convert.
User experience
The site was designed and built with Composil's target audience in mind, as well as their sustainability wheel: Circular Carpet Lease. The architecture and navigation were designed to present and link their services in a coherent way, so that the discovery of Composil is complete.
Objectives & Challenges
- Increase number of visitors, raise online profile
- Increase the number of QUALITY leads and opportunities
- Provide a clear view of site performance and acquisition
- Provide customers with a turnkey site they can easily work with
Solutions deployed
Stratenet assisted Composil in the creation of a site strategy and then in the realization of this project. We then had the pleasure of starting a quarterly plan with the marketing team to take advantage of this powerful new tool. We're working together on increasing quality traffic via SEO and SEA, but also on acquiring new leads through various campaigns. This part of the work will be the subject of another "case study" when we have sufficient hindsight on the data.
Our agency's approach involves 9 steps:
- Analysis of existing situation: current website, benchmarking, competitive analysis & SEO opportunities
- Development of a strategic web plan & SMART objectives
- Page and menu / footer architecture
Moodboard, wireframes, action plan - Implementation of HubSpot CRM, Marketing Hub, Sales Hub & CMS Hub
- Total website redesign
- Custom graphics & design
- SEO optimization and site conversion
- Tracking settings, redirection links
- Customer training in CMS use
The benefits
Composil now has a website optimized for both traffic and conversion. Contact information from the new site is now centralized in the CRM, and site performance is reported on an ongoing basis.
The great advantage of the HubSpot CMS, in addition to being integrated with the CRM and the marketing and sales tools chosen by the customer, is that it can be used in "Drag&Drop" mode. This feature makes it easy for the customer to hand over once our work is complete. Composil has full control over its site, and is not dependent on anyone else for any future modifications or optimizations.
About Composil
Composil is a Belgian company specializing in professional carpet cleaning. Its unique and innovative cleaning method has made Composil the leader in its field. Concerned about environmental impact, Composil offers a complete, circular solution for the cleaning, replacement, reconditioning and recycling of carpet tiles.
Composil offers its services to companies and private individuals.
Company size: 30 employees
Sector: Cleaning, Health, Environment
Market: B2B, B2C
HubSpot licenses: Marketing Hub Pro; Sales Hub Starter; CMS Hub Pro
Related services
- Inbound Growth Strategy
- HubSpot Marketing / Sales / CMS implementation
- Marketing support
- Website & SEO
Discover our solutions.
Marketing & Growth
Deploy an Omnichannel strategy and prove that your marketing efforts contribute directly to increasing your company's sales.
Website & SEO
Make your website your best seller. An SEO-optimized website that generates leads and nurtures your prospects.
Sales & CRM
Spend less time searching for and qualifying prospects, and more time closing sales. Deploy a high-performance sales system.
Loyalty & Customer Service
Deliver the experience your customers deserve.The quality of the service you offer your customers is essential to your company's revenue generation.