Strategy and creation of a new conversion-oriented website
Our work with HOOBA took place in the 2nd quarter of 2023. At the time, this electric bike leasing company for organizations was booming. The HOOBA team wanted the site to be revamped to meet a triple objective:
to reflect the project's innovative image and showcase its professionalism
Develop online awareness and attract traffic to the site
Boost conversion on the site and obtain quality leads
At the start of our collaboration, we had :
- An average of 200 unique visitors per month
- 57% bounce rate
- 1.5% conversion rate
Monthly visitors
The SEO of all pages was carried out in 3 languages (FR, EN, NL), driving relevant organic traffic to the new website.
Online leads
The architecture of the pages, the placement and design of the buttons, the conversion tools - everything has been thought out so that the browser can convert.
User experience
The site was designed and built with HOOBA's target audience in mind. The architecture and navigation have been carefully designed to ensure that visitors enjoy discovering HOOBA online.
Objectives & Challenges
- Increase number of visitors, raise online profile
- Increase the number of QUALITY leads and opportunities
- Provide a clear view of site performance and acquisition
- Provide customers with a turnkey site they can easily work with
Solutions deployed
Stratenet supported HOOBA in the creation of a site strategy and then in the implementation of this project. We also initiated what is the beginning of HOOBA's marketing and sales adventure by integrating their HubSpot CMS with the Marketing Hub and Sales Hub.
Our agency's approach involves 9 steps:
- Analysis of existing situation: current website, benchmarking, competitive analysis & SEO opportunities
- Development of a strategic web plan & SMART objectives
- Page and menu / footer architecture
Moodboard, wireframes, action plan - Implementation of HubSpot CRM, Marketing Hub, Sales Hub & CMS Hub
- Total website redesign
- Custom graphics & design
- SEO optimization and site conversion
- Tracking parameters, redirection links
- Customer training in CMS use
The benefits
HOOBA now has a website optimized for both traffic and conversion. Contact information from the new site is now centralized in the CRM, and site performance is reported on an ongoing basis.
The great advantage of the HubSpot CMS, in addition to being integrated with the CRM and the marketing and sales tools chosen by the customer, is that it can be used in "Drag&Drop" mode. This feature makes it easy for the customer to hand over to us once our work is complete. HOOBA has full control over its site, and is not dependent on anyone else for any future modifications or optimizations.
About HOOBA
HOOBA is a young Brussels-based company offering a complete solution for soft and shared mobility for organizations. From leasing to purchasing fleets of bicycles or electric scooters, HOOBA adapts to its customers' habits.
Company size : 5 people
Sector: Mobility
Market: B2B
HubSpot licenses: Marketing Hub Starter; Sales Hub Starter; CMS Hub Pro
Related services
- HubSpot CMS implementation
- Website & SEO
Discover our solutions.
Marketing & Growth
Deploy an Omnichannel strategy and prove that your marketing efforts contribute directly to increasing your company's sales.
Website & SEO
Make your website your best seller. An SEO-optimized website that generates leads and nurtures your prospects.
Sales & CRM
Spend less time searching for and qualifying prospects, and more time closing sales. Deploy a high-performance sales system.
Loyalty & Customer Service
Deliver the experience your customers deserve.The quality of the service you offer your customers is essential to your company's revenue generation.