Improving customer service and loyalty
In 2022, Syndic4You, an SAAS specializing in building management, wanted to improve the follow-up of its existing customers. Marketing and sales were already up to snuff (already taken care of thanks to HubSpot), but there was no alignment between the various departments.
At the time, Syndic4You :
- did not have a tool for customer success management
- had no data on customer satisfaction
- did not know how much time was spent on each of the tickets opened by customers
- did not have a knowledge base that could be used to help customers quickly find a solution to their problems.
Now, in order to continue optimizing its digital strategy, the company was looking for a partner capable of efficiently implementing HubSpot's Hub Service to help improve its customer service. That's where we came in.
customer churn
In 6 months, this churn rate has fallen from 39% to 17%.
Objectives & Challenges
With this in mind, we drew up a strategy in collaboration with Syndic4You to precisely define the objectives of our mission and provide a framework for the entire process.
Syndic4You's objectives were as follows:
-
- Implement HubSpot's Hub Service
- Train Syndic4You staff in the use of this new tool
- Improve efficiency and time to process tickets to delight existing customers with an exceptional customer experience
- Increase the engagement rate of after-sales service staff
- Measure customer satisfaction
- Turn existing customers into brand ambassadors
Solutions deployed
Some actions implemented:
- Implementation of Hub Service
- Customer journey mapping in HubSpot
- Creation of specific properties
- Ticketing management
- Creation of a support pipeline
- Automate ticket assignment
- Automate customer success by creating tasks and reminders
- NPS creation
The benefits
Once the framework had been defined, we were able to implement a whole series of actions, in line with the pre-established strategy. Thanks to the intervention of our team, we were able to achieve all the initial objectives.
By the end of this 6-month assignment, we had in particular :
- Implemented and parameterized HubSpot's Hub Service
- Created an NPS adapted to their business to collect data on customer satisfaction
- Created automated tasks for Customer Success members as soon as a new ticket was created by a customer
- Created dashboards to monitor the work of Customer Success team members
- Set up live chat and a chatbot to speed up the handling of requests
- Helped create the architecture for the new knowledge base to be used by Customer Success department members
- Set up the ticketing pipeline
- Etc.
About Syndic4You
Syndic d'immeuble and condominium manager in Brussels, this SME
Company size : -10 people
Sector : Real estate
Market : B2B/B2C
HubSpot license : Service Hub Pro
Related services
- Customer service
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