Website redesign, inbound marketing strategy and SEO training
At the end of 2019, HEC Executive's website looked outdated compared to those of its competitors. At the same time, the company's marketing and sales were faltering.
At that time, HEC Executive :
- had a website, but it was outdated
- had no alignment between marketing and sales
- did not have sufficient in-house knowledge to deploy a quality SEO strategy
- was running out of steam in terms of marketing and sales activity.
So it was only logical that HEC Executive should call on Stratenet. In asking for our help, the company knew it was entrusting its project to an expert in digital strategy and conversion-optimized website creation.
Objectives & Challenges
HEC Executive's objectives were as follows:
- Implement HubSpot's Marketing Hub
- Implement HubSpot's Sales Hub
- Import its database into HubSpot and create lists and workflows for automatic assignment to these lists
- Create a new, high-performance, conversion-optimized website, integrated with HubSpot CRM
- Train staff to use the new tool
- Elaborate a high-performance Marketing & Sales strategy, built around common axes
Solutions deployed
After familiarizing ourselves with the company and conducting several workshops to get a clear picture of the project, we were able to :
- Configure HubSpot's Marketing and Sales hubs to suit HEC's needs.
- Import HEC's contact and company files into HubSpot
- Create lists for filtering contacts and companies
- Create workflows to automatically assign contacts and companies to different lists
- Implement HEC personas in HubSpot
- Create automatic assignment workflows for these personas, based on answers given in the capture form fields
- Create sales pipelines adapted to business needs
- Map the customer journey in HubSpot
- Create a high-performance, conversion-oriented website with :
- contemporary design
- effective conversion tools (forms, CTAs, chatbots, downloadable documents, etc.)
- SEO-optimized pages
- a fluid interface and fast content loading
- connection with a high-performance CRM
The benefits
After 6 months, thanks to our intervention, HEC benefited from :
- a new, high-performance website, adapted to its needs and performance standards
- correctly configured HubSpot, for both marketing and sales
- unified processes and objectives between the various departments
About HEC Executive
Company specialized in continuing management training for top managers, middle managers, entrepreneurs, freelancers...
Company size : 7 people
Sector : Training
Market: B2B/B2C
HubSpot license: Marketing Hub Pro, HubSpot CMS
Related services
- Marketing & Growth
- Website & SEO
Discover our solutions.
Marketing & Growth
Deploy an Omnichannel strategy and prove that your marketing efforts contribute directly to increasing your company's sales.
Website & SEO
Make your website your best seller. An SEO-optimized website that generates leads and nurtures your prospects.
Sales & CRM
Spend less time searching for and qualifying prospects, and more time closing sales. Deploy a high-performance sales system.
Loyalty & Customer Service
Deliver the experience your customers deserve.The quality of the service you offer your customers is essential to your company's revenue generation.