Alignment of Marketing & Sales departments
In 2022, Syndic4You, an SAAS specialized in building management, wanted to further improve its marketing and sales processes and align all its operations with a common goal: customer satisfaction.
At the time, Syndic4You :
- did not have a tool to centralize the management of its marketing and sales activities
- did not have a high-performance tool for tracking sales operations
- didn't know how much time its sales staff spent on each sale
- didn't have a database of sales aids to help salespeople improve their performance.
Syndic4You therefore wanted to develop a new strategy integrating all its departments around a common objective. To achieve this, the company called on Stratenet, the HubSpot digital strategy and implementation specialist.
in traffic
In 6 months, traffic has soared thanks to our marketing initiatives
of SQL
In 6 months, the number of sales-qualified leads has risen sharply
of customers
In 6 months, X additional customers were generated thanks to sales actions
Objectives & Challenges
With this in mind, we drew up a strategy in collaboration with Syndic4You to precisely define the objectives of our mission and provide a framework for the entire process.
Syndic4You's objectives were as follows:
- Verify the implementation of HubSpot's Marketing and Sales hubs to make sure they were adapted to the company's needs.
- Train Syndic4You staff in the use of HubSpot
- Improve the efficiency of marketing operations, with the aim of bringing more qualified leads to sales staff
- Improve sales team processing of leads brought in by marketing teams
- Analyze sales team performance
- Harmonize all corporate actions and align them with an ever more optimized customer experience.
Solutions deployed
Examples of actions implemented:
- Audit of marketing, sales and customer success departments
- Development of a full funnel strategy
- Creation of a complete customer mapping, from arrival on the website to transformation into an ambassador
- Creation of dashboards for each department to monitor performance
- Creation of automation workflows
- Import sales media into HubSpot
The benefits
Once the framework had been defined, we were able to implement a whole series of actions in line with the pre-established strategy. Thanks to the intervention of our team, we were able to achieve all our initial objectives.
At the end of this 6-month assignment, we had in particular :
- verified the basic technical parameters of the Marketing & Sales hubs
- Established a new digital strategy to align the company's teams
- Created various automatic assignment workflows
- Implemented company-specific sales pipelines
- Created automated tasks and assignment workflows for sales staff
- Created Marketing and Sales dashboards, as well as performance tracking dashboards for each salesperson
- Etc.
About Syndic4You
Syndic d'immeuble and condominium manager in Brussels, this SME
Company size : -10 people
Sector : Real estate
Market : B2B/B2C
HubSpot license : Service Hub Pro
Related services
- Marketing & Growth
- Sales & CRM
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