Adopt marketing that generates revenue for your company.
Marketing that generates visits and leads ... that's good. Marketing that generates more sales opportunities and customers, and whose ROI you can prove with DATA ... that's better!
360° growth marketing support.
Inbound Marketing
Marketing Automation
SEO & Content
Paid Ads & Social
E-Mail Marketing
Lead conversion
Social Media
Reporting & Dashboards
Our Methodology
Strategy & Plan
Technology
Marketing Ops
Your questions about our Marketing & Growth support
What monthly budget should I invest in growth marketing?
A minimum budget of €3,000 to €4,000 per month is required for a successful Growth Marketing strategy.
This amount covers a multi-disciplinary team (Strategist, Copywriter, HubSpot Expert, Data Analyst) equivalent to several in-house salaries. At Stratenet, investments generally range from €4,000 to €10,000 per month, depending on how fast you want to reach your sales targets. This budget must be considered as an investment generating a measurable ROI, and not as an operational expense.
What is Growth Marketing?
What's the difference between Growth Hacking and Growth Marketing?
How is your marketing support structured?
Our support is structured around 4 key phases: Strategy, Technology, Operations and People (Framework S.T.O.P). We start by defining a 90-day growth plan (North Star Metric), then implement the tools (like HubSpot) and run monthly sprints (SEO, Ads, Content) with weekly reporting to ensure revenue targets are met.
How much time should I allow per week?
2H to 8h per week depending on your subscription.
Once the strategy and action plan have been defined, our strategist/account manager puts together a team of experts to deploy your company's growth program.
Tasks & actions can be assigned to members of your company (e.g.: you have an excellent copywriter) or, we'll take charge of carrying them out.
Each Stratenet expert will have 48 hours to complete the tasks assigned.
All actions are planned and centralized in our project management interface.
Do I need to subscribe to HubSpot's Marketing Hub?
No, it's not mandatory at the start, but highly recommended after the strategy phase. HubSpot makes it possible to centralize customer data and automate actions (Marketing Automation), which is essential for measuring the precise ROI of each Growth Marketing action. We first validate whether the technology is a "good fit" for your organization.
What is the background of the people who will be accompanying me?
What marketing tactics will you use?
It's important to note that the key to a successful full funnel strategy is to understand your audience, their buying journey and where they spend most of their time online. That way, you can make sure you're targeting the right platforms with the right message. Among the most common tactics we use:
- SEO (Search Engine Optimization): Optimize your website to appear in the top search results of search engines like Google. This can increase your brand's visibility and attract more traffic to your website.
- Paid advertising (PPC): Use paid ads on Google, Facebook, Instagram and other platforms to specifically target your audience and increase your brand's visibility.
- Content marketing: Create high-quality, useful content for your audience. This can include blogs, articles, white papers, webinars, etc.
- E-mail marketing: Use e-mail to communicate directly with your audience. This can include newsletters, special offers, product updates, etc.
- Social network marketing: Use social network platforms such as Facebook, Twitter, Instagram, LinkedIn, etc. to communicate with your audience, share content and promote your brand.
- Marketing Automation: use HubSpot Marketing pro to automate certain marketing tasks, such as sending e-mails, tracking leads, etc.
- Landing Pages: Specific landing pages for your advertising campaigns that are closely linked to the campaign offer. These pages should be designed to encourage visitors to take a specific action, such as signing up for a newsletter or purchasing a product, requesting a quote, a demo, etc.
- Chatbots: Use chatbots on your website or mobile app to interact with customers, answer their questions and guide them towards purchasing a product or service.
- Calls to action (CTA): Include clear, compelling calls to action in your content and advertising to encourage users to take a specific action.
- Conversion rate optimization (CRO): Constantly test and improve your landing pages, forms, CTAs and other website elements to increase conversion rates.
- Webinars and online events: Use webinars and online events to attract leads, educate them about your products or services and convert them into customers.
- Personalized content strategy: Create personalized content based on your audience's behavior, interests and demographics to improve engagement and conversions.
- Etc ...
Will you be producing all these tactics in-house?
Generally speaking, we form mixed teams: customers + Stratenet + expert freelancers. This allows us to work faster, raise quality levels, and all be aligned towards the same goal: increasing your company's revenues.
Please note: we don't work for you, we work with you. A partnership is the only way to increase your company's revenues.
What results can I expect?
The average growth of all our customers is around 20% annually. But some reach 50%. It all depends on the initial situation and the resources deployed.
Will the investment be profitable for my company?
How does your Growth approach differ from that of a traditional digital agency?
Unlike traditional agencies focused on "Vanity Metrics" (traffic, likes), a Growth agency focuses exclusively on Revenue Operations. Our approach is not limited to creating a site or isolated campaigns; we deploy a complete acquisition and loyalty system.
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Sales & Marketing Alignment: We focus on lead quality (SQL), not lead quantity.
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Full-Funnel: We work from awareness to sales closing.
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Data-Driven: Every action is data-driven via HubSpot CRM to prove return on investment.
How can you guarantee that the leads generated will be qualified for my sales force?
We guarantee lead quality by setting up a strict SLA (Service Level Agreement) between marketing and sales. Before launching any campaign, we define the precise criteria for an MQL (Marketing Qualified Lead) and SQL (Sales Qualified Lead) with your teams.
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Predictive Scoring: We use Lead Scoring to transmit only "hot" prospects.
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Feedback Loop: Your sales reps rate the quality of leads in the CRM, enabling marketing to adjust targeting in real time.
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Automated Nurturing: Immature leads continue to be nurtured automatically until they are ready to buy.
What role does AI play in your Growth methodology?
Artificial Intelligence is integrated into our S.T.O.P framework to accelerate production without sacrificing strategic quality.
We use AI as a productivity lever (creation of content variations, predictive data analysis, conversational chatbots) and not as a replacement for human expertise.
This enables our strategists to devote 80% of their time to analyzing and optimizing your growth, while reducing the operational costs of simple content production.
What is the "S.T.O.P Framework" used by Stratenet?
The S.T.O.P Framework is Stratenet's proprietary methodology for structuring business growth into 4 pillars.
It ensures that no critical step is overlooked:
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S (Strategy): Definition of a clear 90-day plan aligned with financial objectives.
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T (Technology): Implementation of tools (CRM, Automation) to capture data.
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O (Operations): Tactical execution of campaigns (SEO, Ads, Content).
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P (People): Training and alignment of human teams to sustain results.
