HUBSPOT AUDIT

HubSpot audit

Paying a lot for HubSpot? Let us help you maximize your platform's ROI with a comprehensive audit.

Validate your correct implementation,
Get the most out of your Hubs,
Align technology with your strategy,
Ensure your teams adopt the tool,
Make the most of your investment.

Free consultation

HubSpot CRM Demo

Marketing Hub Audit

An audit that takes into account your use of the Marketing Hub, your marketing strategy and your performance.

Content Hub audit

We analyze the performance of your website and your use of Content Hub.

Sales Hub audit

An audit that takes into account your sales and prospecting strategy as well as your performance.

Service Hub audit

A 60-criteria audit that takes into account the entire customer experience of your Customer Success department.

Why do a HubSpot Audit?

90% of the HubSpot portals we analyze are not configured and optimized to ensure the success of Marketing & Sales teams. Is this the case for you?

Implementation

"I doubt HubSpot is implemented correctly"

Use

"We're barely using 30% of HubSpot's capacity".

Data

"Our Dashboards are unreliable... we need a cleanup"

Alignment

"My Marketing & Sales teams are not aligned on lead processing".

Results

"Fewer Leads and Customers, Our results are down".

Cost reduction

We want to optimize to reduceour customer acquisition costs.

Integration / Consulting

"We want to add a new Hub, and we need advice"

When should I have a HubSpot Audit?

You can perform a HubSpot audit at any time to make sure your instances are running smoothly.
Before a HubSpot project, to audit your current TechStack. During a project, because you have questions about proper implementation; afterwards, to discover possible optimizations.

Here are 4 reasons why companies come to us:

Organizational changes

When staff leave or internal reorganizations take place, your HubSpot processes can become inadequate. An audit ensures that the platform remains aligned with your strategy, ensuring consistency with new objectives.

Decline in Performance

If you notice a drop in lead generation or sales inefficiency, an audit can identify the causes of the drop in marketing or sales performance, enabling inefficiencies to be corrected quickly.

HubSpot Underutilized

Feel like you're not getting the most out of HubSpot? Or not fully mastering it? The audit reveals untapped functionalities or possible integrations, maximizing ROI and team efficiency.

License renewal

As renewal approaches, you're wondering whether you're using HubSpot optimally. An audit can help you optimize HubSpot use and assess real needs, avoiding unnecessary costs.

How does a HubSpot Audit with STRATENET work?

1

Consulting

We schedule a 15-minute call to determine your situation, objectives and needs, as well as the platforms and areas to be audited, so that we can provide you with a targeted offer.

Book your call

2

In-depth audit

Based on your HubSpot Tech-Stack, an expert analyzes your account according to over 300 criteria in the following areas: Implementation, Utilization, Data quality, Performance of marketing, sales and service strategies.

3

Debriefing

We'll set up an initial video conference call to share our initial findings and recommendations on the status of your HubSpot account. We will then define the strategic objectives together.

4

Report

Based on the audit, the debriefing and the objectives set, our expert will deliver and present you with a comprehensive report containing all the recommendations for optimizing your HubSpot account and maximizing your performance.

Why STRATENET?

Avoid mistakes and wasted time, implement and integrate HubSpot with a trusted partner.
We have helped over 100 customers implement and integrate their Marketing, Sales and Service solutions.

N°1 in BELGIUM since 2016 1st HubSpot Partner

Partner Platinum HubSpot

Certifications +50 Hubspot certifications

Number of customers +100 Supported on HubSpot

Evaluated 4,5/5 by our customers

Competitive budgets 100% Tailored to your project

FAQ

Questions about our Audit HubSpot

What is the budget for a professional HubSpot audit?

The price of a complete HubSpot audit generally varies between €1,500 and €5,000, depending on the complexity of your instance and the number of connected Hubs.

This price depends on the volume of data (number of contacts), the depth of analysis (Technical Audit vs. full Strategic Audit) and the level of post-audit support required.

Unlike automated "free checklists", an expert audit includes senior human intervention to analyze the business logic behind the technical configuration.

Why is a HubSpot audit critical to your ROI?

A HubSpot audit identifies and corrects the 70% of under-utilized functionalities that are crippling your profitability.

Beyond a simple technical verification, this audit analyzes the hygiene of your data (Data Quality), the relevance of your automation workflows and the alignment between your Sales and Marketing teams (Smarketing).

The aim is to transform a cost center into a measurable growth lever by reducing the cost of customer acquisition (CAC).

What are the signs that your portal needs to be audited?

You need to launch an audit immediately if your internal adoption rate falls, or if your performance reports become inconsistent.

Key triggers include: an unexplained increase in contact costs (Contact Tier), frequent duplication in CRM, or a major organizational change (departure of an admin, merger).

It's also an essential step before renewing your annual licenses, to avoid paying for unused Hubs.

How does Stratenet's audit methodology work?

The audit takes place in 4 strict phases over a period of 10 to 15 days: Analysis, Diagnosis, Recommendation and Roadmap.

Immersion: Interviews with Key Users (Sales & Marketing) to understand business processes.

Deep-Dive Technique: Scan of +300 control points (Properties, Workflows, Tracking code, API integrations).

Reporting & Scoring: Delivery of a document rating the health of your portal (Score /100).

Action Plan: A prioritized roadmap (Quick Wins vs. Fundamental Projects) to rectify the situation.

What is the difference between a "Technical Audit" and a "Strategy Audit"?

The technical audit verifies the health of the engine (parameterization), while the strategic audit verifies the direction taken (business alignment).

The Technical Audit focuses on DNS, tracking code, duplicates, unused properties and workflow errors.

The Strategic Audit evaluates whether your segmentation (personas), lead scoring and sales pipelines really correspond to your current sales cycle. For maximum efficiency, Stratenet combines these two approaches.

What are the concrete deliverables at the end of the audit?

You receive a complete PDF document (Blueprint) detailing the health of your portal with a "Red Light/Green Light" rating system. This deliverable includes :

An exhaustive inventory of critical (blocking) and minor errors.

A data cleansing matrix (contacts to delete, properties to archive).

Tactical recommendations to improve your conversion rates immediately (CRO).

A quantified estimate of potential savings on your HubSpot licenses.

Can I carry out the audit myself using a checklist?

Yes for light maintenance, but not for in-depth restructuring or complex performance problems.

An internal checklist is useful for monthly hygiene (removal of bounces, etc.).

However, it won't detect logic errors in complex workflows, lead attribution conflicts or RGPD security loopholes.

An external expert eye (AEO) is needed to break out of internal biases and align the tool with market best practices.

Treat yourself to 30 Minutes of Advice

Let's assess together whether HubSpot is the right solution for your needs.

1

YOUR INFO

2

RENDEZ-VOUS

3

CONFIRMATION