About Hooba

HOOBA is a Brussels-based company offering soft mobility and shared mobility solutions for organizations. Specializing in the leasing and purchase of fleets of electric bikes and scooters, HOOBA adapts to the specific needs of its customers to promote sustainable mobility.

Challenges

• Around 200 unique visitors per month, with a bounce rate of 57%.
• A low conversion rate of 0.5%.
• A website that did not sufficiently reflect HOOBA's innovative character and professionalism.

HOOBA called on Stratenet to design a new digital strategy around the complete redesign of the website, with the aim of boosting conversion and centralizing lead data via HubSpot.

Objectives

HOOBA's objectives were to

• Increase the number of monthly visitors and improve online awareness.
• Generate qualified leads and increase sales opportunities.
• Centralize site performance and contact management in a single CRM.
• Provide an easy-to-manage website for the HOOBA team, thanks to an intuitive CMS: HubSpot's Content Hub.

Solutions deployed

Stratenet supported HOOBA throughout the project, following a 9-step process:

1. Analysis of existing site
   Audit of current site, competitive benchmarking and identification of SEO opportunities.

2. Strategic plan and SMART objectives
   Definition of objectives and creation of a strategic roadmap to achieve desired results.

3. Site architecture
   Redesign of page architecture, menu and footer to improve user experience and navigation.

4. Moodboard and wireframes
   Creation of visual mock-ups and action plans to structure the new design.

5. HubSpot CRM implementation
   Deployment of Marketing, Sales and CMS Hubs to centralize management of leads and marketing actions.

6. Total redesign of the website
   Tailor-made redesign to reflect HOOBA's innovative image and boost conversion.

7. Graphic design
   Development of visuals consistent with brand identity and conversion objectives.

8. SEO optimization
   SEO optimization to attract qualified organic traffic in three languages (FR, EN, NL).

9. Content creation
   Content strategy & blogging to increase Hooba's audience.

10. Tracking setup and training
    Configuration of performance tracking tools and training of the Hooba team in the use of HubSpot CMS.

The benefits

Thanks to this complete overhaul and the integration of HubSpot, Hooba now has a website optimized both for attracting traffic and converting leads. All prospect information is centralized in the HubSpot CRM, and site performance is continuously monitored.

• Customer autonomy with HubSpot CMS
  HubSpot's Drag & Drop interface enables Hooba to manage its site autonomously, facilitating future updates without relying on an external service provider.

• Improved conversion
  The architecture and conversion elements have been designed to maximize interaction with visitors, thus increasing the number of quality leads.

• Data centralization
  All marketing actions and contacts are now centralized in HubSpot, giving the team a clear view of sales and marketing performance.