Growth Marketing & Website Redesign for Lead Generation

About Composil

Composil is a Belgian company specializing in professional carpet cleaning. Its unique and innovative cleaning method has made Composil the leader in its field. Concerned about environmental impact, Composil offers a complete, circular solution for the cleaning, replacement, reconditioning and recycling of carpet tiles.

Composil wanted to refresh its website to better meet customer expectations and strategically integrate its new carpet sustainability service, Circular Carpet Lease.

Composil's initial challenges:

• An average of 1,500 visitors per month, with a 76% bounce rate.
• No view of visitor-to-lead conversion or site performance.
• The website was not optimized for conversion or user experience.

Composil called on Stratenet to completely redesign its website and develop an effective digital strategy, with the aim of increasing online awareness, generating qualified leads and tracking performance more accurately.

Objectives

The objectives defined for Composil were as follows:

• Increase visitor numbers and improve online awareness.
• Generate more qualityleads and opportunities for sales teams.
• Optimize visibility of site performance with advanced tracking tools.
• Provide an easy-to-manage turnkey site for Composil's in-house team.

Solutions deployed

Stratenet supported Composil in the creation and implementation of a 9-step website strategy, with ongoing support to maximize results:

1. Existing site analysis and benchmarking
   Audit of current website, competitor analysis and identification of SEO opportunities.

2. Development of a strategic plan with SMART objectives
   Definition of measurable objectives to guide website evolution.

3. Site architecture
   Redesign of page and menu structure to maximize ergonomics and user experience.

4. Creation of wireframes and moodboards
   Development of wireframes and a visual action plan to guide the redesign.

5. Implementation of HubSpot CRM
   Deployment of HubSpot Marketing Hub, Sales Hub and CMS Hub to centralize management of leads and customer data.

6. Total website redesign
   Creation of a new, modern and functional design, in line with conversion objectives.

7. Tailor-made graphics and design
   Development of visual elements and conversion buttons optimized for the target audience.

8. SEO optimization
   Complete site optimization for search engines in three languages (FR, EN, NL).

9. Tracking settings and redirects
   Implementation of tracking tools to monitor site performance in real time.

The benefits

Composil now has a fully optimized website to attract relevant traffic and efficiently convert visitors into leads. Thanks to HubSpot integration, all contact data is centralized and accessible via high-performance dashboards.

• Customer autonomy thanks to HubSpot CMS
  The website runs on HubSpot CMS, giving Composil easy Drag & Drop management, enabling the in-house team to take control of the site without having to rely on an external provider for future modifications.

• Improved visibility and conversion
  The new site has significantly improved Composil's online reputation, attracting quality organic traffic and increasing leads thanks to a well thought-out architecture and strategic conversion elements.