Marketing & Sales + Growth Marketing alignment

About Syndic4you

In 2022, Syndic4You, a SaaS specialized in building management, was looking to improve the alignment of its marketing and sales departments to deliver greater customer satisfaction.

At the time, Syndic4You was facing several operational challenges, including:

• Lack of a centralized tool to manage marketing and sales activities,
• Lack of tracking of sales performance and time spent by each salesperson,
• Lack of a sales support database to help sales teams maximize their effectiveness.

Syndic4You therefore approached Stratenet to implement a global strategy, based on the implementation of HubSpot, to connect departments and better structure their operations.

Objectives

The objectives set for Syndic4You were as follows:

• Develop visibility to attract more visitors to the website,
• Turn more visitors into leads by developing conversion actions,
• Optimize the effectiveness of current marketing operations to generate more qualified leads.
• Optimize lead processing by sales teams.
• Monitor and analyze sales team performance.
• Harmonize actions between marketing, sales and customer success departments, for an improved customer experience.

Solutions deployed

The approach adopted by our agency consists of 3 stages:

1. Development of a Full Funnel strategy based on the SOSTAC framework,
   
   
2. Implementation of HubSpot Marketing Hub and HubSpot Sales Hub CRM,
   
   
3. Annual marketing support including 4 3-month growth plans (divided into 2-week sprints).
   
   

Detailed approach

We implemented a series of tailor-made solutions for Syndic4You:

1. Audit of marketing, sales and customer success departments
   Complete evaluation of internal processes and identification of areas for improvement.

2. Full funnel strategy (SOSTAC)
   Development of a strategy covering all stages of the customer journey, from initial interaction through to customer loyalty.

3. Full customer mapping
   Creation of a detailed customer journey, from the first visit to the website to the transformation into a loyal customer and ambassador.

4. CRM implementation Hub Marketing Pro & Sales Pro
   Onboarding of marketing and sales teams on HubSpot Marketing Pro and Sales Pro.
5. Inbound Marketing & Growth campaigns
   We developed customer acquisition, conversion and retention campaigns.

6. Workflow automation
   Creation of workflows to automate lead assignment, sales tasks and automated follow-ups.

7. Dashboards and KPIs
   Set up dashboards to monitor the performance of marketing and sales teams in real time.
8. Centralized sales materials
   Integration of all sales materials into HubSpot for easy access and use by sales staff.

The results

In 6 months, Syndic4You saw a significant transformation thanks to our intervention:

• Traffic: +47% increase in online traffic thanks to a high-performance marketing strategy.
• Leads: +33% of qualified leads (SQL) thanks to better synchronization between marketing and sales.
• Customers: +19% increase in the number of customers, generated by better lead management and an optimized sales approach.

In addition to the quantitative results, Syndic4You now benefits from an optimized database, better coordination between departments and a sustainable digital strategy for continued growth.